This guide explains how to create, edit and maintain blog posts on the EHS website.
Blog content is managed through the standard WordPress post editor. The Blog Archive and individual Single Post page layouts have already been designed as Elementor templates.
You do not need to edit the Elementor templates when adding or updating a blog post.
Do not edit the Blog Archive or Single Post Elementor templates when adding or updating a blog post.
These templates control the overall design and automatically collect information from each WordPress post.
The Blog Archive is the page that displays the collection of published blog posts.
The Elementor Archive template automatically gathers information from each published WordPress post, including:
When a new post is published, it should automatically appear on the Blog Archive page. You do not need to manually add it to the archive.
The Single Post template controls the layout visitors see when they open an individual blog post.
The template automatically gathers information from the WordPress post, including:
The Elementor template controls the page design, spacing and presentation. The WordPress post editor is used to enter and maintain the individual article content.
Log in to the WordPress administration area.
From the left-hand menu, select:
Posts → Add New Post
This will open the standard WordPress post editor.
Enter the title of the article in the Add title field at the top of the editor.
The title should:
The title entered here will normally appear on both the Blog Archive and the individual Single Post page.
Do not add the post title again as a heading inside the main content area.
The Single Post template already displays the WordPress post title as the primary page heading.
Click beneath the title and begin typing. WordPress will automatically create a Paragraph block.
To add another type of content, click the + Block Inserter button or type a forward slash / on a new line.
Common blocks include:
Use the standard Paragraph block for normal body copy.
Keep paragraphs reasonably short so they are easy to read on desktop, tablet and mobile devices. As a general guide, most paragraphs should contain approximately two to five sentences.
Avoid creating large, uninterrupted blocks of text.
Headings divide the article into logical sections and make longer content easier to scan.
The post title is automatically displayed as the main H1 heading by the Elementor Single Post template. Headings inside the article should therefore normally begin with:
| Heading Level | Recommended Use |
|---|---|
| H2 | Main sections within the article |
| H3 | Subsections within an H2 section |
| H4 | Additional detail beneath an H3 where genuinely required |
For example:
Do not choose a heading level only because of how large or small it appears. Heading levels should follow the logical structure of the article.
Select the required text and use the formatting controls in the block toolbar.
Avoid formatting entire paragraphs in bold or italic text.
Use a WordPress List block when presenting several related items or steps.
Do not manually type hyphens or numbers to imitate a list when the WordPress List block can be used.
Use descriptive linked text wherever possible.
| Preferred | Avoid |
|---|---|
| View our event furniture collection | Click here |
Images added within the post content are different from the post’s Featured Image.
A content image appears at the position where it is inserted within the article. The Featured Image is assigned separately and is used by the Elementor Blog Archive and Single Post templates.
After inserting an image, select the Image block to display its toolbar and settings.
Depending on the website configuration, options may include:
For most blog content, use the standard content width unless the image is intended to extend across a larger part of the article.
| Image Use | Recommended Approach |
|---|---|
| General article image | Use standard content width |
| Feature image within the article | Use wide width where appropriate |
| Image beside text | Use a two-column block |
| Small or low-resolution image | Do not enlarge beyond its original size |
Avoid uploading unnecessarily large image files directly from a camera or phone. Images should be resized and compressed for website use wherever possible.
An image can generally be aligned:
Centred or standard-width images are normally the safest options for maintaining a simple and consistent post layout.
Left- or right-aligned images can allow text to wrap around the image, but this should be used carefully because the layout may become cramped on smaller screens.
Every meaningful image should be given appropriate Alternative Text, commonly called alt text.
Alt text should briefly explain the subject or purpose of the image for visitors who cannot see it.
| Suitable Alt Text | Avoid |
|---|---|
| Outdoor corporate event with timber tables and white seating | Image |
| Black event chairs arranged for a conference presentation | Photo 1 |
| Long dining table prepared for an evening event | IMG_2456 |
Decorative images that communicate no meaningful information can be given blank alt text.
Use a caption when an image requires:
Do not repeat the main article text unnecessarily within the caption.
The WordPress Columns block can be used to display an image beside a section of text.
This can be useful for:
With mobile stacking enabled, the image and text columns will display vertically on smaller screens, making the content easier to read.
Select the individual column and use the settings panel to adjust its width.
Common image-and-text arrangements include:
Avoid placing long passages of text inside very narrow columns.
Use the WordPress List View when it is difficult to select the parent Columns block or an individual Column block.
The Featured Image is the main image associated with the post.
It may be displayed automatically:
The exact presentation is controlled by the website’s Elementor templates.
The Elementor template may crop the Featured Image to fit a predefined space. Keep important people, products or objects reasonably close to the centre of the image.
The excerpt is a short summary of the article. The Elementor Blog Archive template may display this beneath the post title and Featured Image.
If no custom excerpt is entered, WordPress may automatically generate one from the beginning of the post. A manually written excerpt usually provides a clearer and more purposeful introduction.
A good excerpt should:
As a general guide, aim for approximately 20 to 35 words.
Example excerpt:
Discover the planning, furniture and styling decisions that helped transform an empty venue into a practical and memorable corporate event space.
Categories help organise posts into broader subjects and may also be used by the website’s blog archive and navigation.
Avoid assigning every category to a post. Select only the categories that genuinely describe the article.
Avoid creating multiple categories with very similar meanings, such as “Event Tips”, “Events Tips”, “Event Advice” and “Advice for Events”.
Tags can be used for more specific topics, names or themes within a post.
For example, an article in the Event Planning category might use tags such as:
Tags are optional and should only be used where they provide a clear organisational benefit.
Before creating a new tag, check whether a suitable existing tag is already available.
Before publishing, select Preview at the top of the editor.
Open the preview in a new browser tab and check:
The WordPress editor may not look exactly the same as the published article because the Elementor Single Post template controls the final front-end design.
Always use Preview to check the actual website presentation.
Use Save draft when the article is incomplete or requires review before publication.
A draft is stored in WordPress but is not visible to normal website visitors.
Drafts are useful when:
Publishing the post automatically makes its information available to the Elementor Blog Archive and Single Post templates.
You do not need to edit either Elementor template.
A post can be scheduled to publish automatically at a future date and time.
The post will remain unavailable to normal website visitors until its scheduled publication time.
Posts → All Posts.Do not select Edit with Elementor for ordinary blog post content unless specifically instructed.
Post content should be maintained through the standard WordPress editor. Elementor controls the reusable Archive and Single Post templates.
Do not permanently delete an established post without considering whether other pages, search engines or external websites link to it.
Available options may include:
Changing a post back to Draft removes it from public view while retaining the content within WordPress.
Deleting a published post may create a broken link or Page Not Found error. Contact the website administrator before permanently deleting an established post.